Monkeys in advertising can either work for you or against you. Now, there are a lot of people who think monkeys are funny no matter what they do. I, on the other hand, wish that monkeys would not be used in advertising because most of the ads I see with monkeys are horrible. I say this because, more often then not, monkeys in commercials are not funny to me, but that’s because I am in the marketing/advertising industry and I can be tainted on some forms or uses in advertising like monkeys.
Like I said, I don’t care for monkeys in advertising but there have been some that have done an excellent job using monkeys. I could show you a ton of bad monkey ads but it’s easier to show you the good ones. See below:
The truck monkey advertising campaign by Suburban Auto Group.
CareerBuilber.com also did a good job on a campaign with monkeys.
Talking monkeys are usually bad form but I think that Bud Light pulled it off.